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Sometimes We’re Too Close to See The Obvious
In the busy world of real estate, it’s hard to change your perspective. Agents make decisions based on what they hear at seminars and from their peers. But how often do you ask your clients how you’re doing? I’m sure you pride yourself on the extreme level of service and professionalism you are able to deliver. Can you imagine how it must have felt when I confided to my real estate agent that her industry isn’t serving the needs of luxury consumers?
The Platinum Marketing System's success combines the experience of seasoned, successful real estate professionals with the expert marketing skills and discerning eye of an actual upper-tier client. It’s changing the rules and revolutionizing the industry.
We began by analyzing the desires, patterns and mindsets of luxury consumers. We identified their frustrations, road blocks and turn-offs. We uncovered the triggers, needs and wants that make them decide to do business with you. Then we started fresh. We scrapped the conventional tools and went straight for the extraordinary. What developed is an ever evolving set of unique marketing tools that will virtually guarantee you get the business.
From Prospecting to Marketing to Closing…
Platinum does it all!
The Platinum Marketing System
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Platinum Portfolio |
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The key to success is making an outstanding first impression. A seller’s perception of your credibility is formed based on their initial impression. From your clothes, car, office, website, flyers, brochures and listing materials, the seller forms an opinion about your experience, success and credibility. Your presentation and credentials solidify their opinion, but if any of these are lacking, you have to work harder to overcome a negative opinion.
The Platinum Portfolio is the first step in creating that outstanding first impression. Before you even set foot on their property, the seller will have already formed a positive opinion about your level of professionalism and expertise. |
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Platinum Multimedia Listing Presentation |
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Do what everyone else does, and you're simply one of the crowd. Change the game, introduce a unique twist and you'll stand out above the rest. The Platinum Multimedia Listing Presentation is a world-class introduction to your unique marketing strategy. Personalized and customized, it serves to build your credibility while addressing the concerns and desires of upper-tier clients.
Whether delivered on CD within the Platinum Portfolio, on your website using your "Magic Button" or displayed within every email you send, the presentation will virtually ensure you get the listing.
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Platinum Homesites |
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Every home has a story. A story that simply cannot be told with a handful of tiny pictures, dry facts extracted from the MLS and a few short paragraphs of happy talk. Facts tell, but stories sell. If you want your listings to sell fast and for the highest possible price, then dedicate an entire website specifically to spotlighting the unique features, benefits and characteristics of that home.
Buyers are easily frustrated if forced to click through endless links to uncover your listing. If eventually found, but with inadequate details, your listing can be easily dismissed. Give buyers all of the information they need to make a buying decision in one convenient place and guess what they do? They buy!
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Platinum Marketing Plan |
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A step-by-step approach to executing a marketing plan that keeps you on track, generates the most traffic, attracts the right prospects and helps you to sell your listings faster and for more money. Implement it yourself or delegate it to an assistant! For the top performing agent who wants to maximize the benefits of the Platinum Marketing System, we offer membership in our exclusive Platinum Club .
Designed for the agent who desires the highest level of service for their affluent clients and who is committed to establishing a long term position in the luxury market, the Platinum Club Membership provides the absolute best value.
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Get more info
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For the hard-charging agent who wants to maximize the benefits of the Platinum Marketing System, we offer membership in our exclusive Platinum Club.
Designed for the agent who desires the highest level of service for their affluent clients and who is committed to establishing a long term position in the luxury market, the Platinum Club Membership provides the best value.
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Testimonial:
"Only two weeks after starting our luxury real estate business, my mother and I secured our first '$1 million plus' listing thanks to the Platinum Sales System. Since we were a brand new company with no examples of former marketing collateral, we went to our listing presentation armed only with the Platinum Portfolio and our presentation. Even though we were up against very well established agents in the area, we got the listing. We knew our business was off to a great start! Two years later, we still prepare an in-depth listing presentation, but are always confident we have the BEST marketing tools. Now with over $30 million in listings, we highly, highly recommend Platinum Sales Systems!"
Kimberly Estes
Testimonial:
"The Platinum Sales System has been an incredibly useful and valuable tool in both marketing my properties and myself. In this age of business you must remain at the cutting edge to stand out from your competition, and the Platinum Homesite is an excellent way to really distinguish my listings. When I go on a listing appointment, imagine the client's reaction when I tell them that their home will have not only its own website but that it's included in my basic marketing program! Needless to say, I highly recommend The Platinum Sales System for any agent who expects to excel at marketing exceptional properties to an increasingly knowledgeable and technologically savvy consumer."
Matthew L. Ditlow |
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