Your passport to prospecting,
marketing and closing in the
luxury home market
The Platinum Club is a complete program meticulously designed to place you at the pinnacle of the high-end market. Every detail has been painstakingly crafted, tested and proven to capture the attention of affluent prospects and position you as their unequivocal choice. If you desire to elevate your status within your sphere of influence, provide your long time clients with the absolute finest tools for assuring quick sales and high prices or if you are seeking a fast-track, near effortless approach to firmly entrenching yourself in the luxury sector, the Platinum Club is right for you.
Sellers, Buyers and Agents… Exceeding all expectations!
For true long-term success, it’s never more important than in the high-end market to surpass the expectations of everyone involved in the transaction. Affluent consumers have come to accept satisfactory service, but what they really expect is exceptional service. But what they really expect is exceptional service. Deliver it, and you’ll have clients for life!
Sellers...
Ask any upper-tier seller what’s important to them, and they’ll respond in much the same way. Rightfully proud of their home, they want you to tell the complete story. Typically busy and protective of their time and privacy, they don’t relish the thought of uninterested prospects invading their home. Naturally impatient and financially astute, they want you to sell their home quickly and for a price that matches the unique qualities of their showcase property. They choose to do business with people who understand their position and who can meet their demands. The Platinum Marketing System was designed with them in mind.
Comprehensive, detailed, photo-rich Platinum Homesites ensure prospects are well informed and definitely interested. Only serious and motivated buyers choose to visit the property. Showings become a confirmation process instead of an elimination process.
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Fewer time-devouring appointments, but higher conversions.
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Sellers are delighted at the unparalleled attention given to their home |
Ease of delivery and promotion guarantees expansive exposure allowing more agents and qualified buyers to access detailed information about your listings.
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Faster closing and a higher sales price
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Buyers...
Lack of details and photos on websites, waiting for answers from their agent, withholding of pertinent information, and unproductive physical viewings, can cause affluent consumers to become frustrated with the home buying process. Give buyers easy access to all the information they need to make a buying decision and guess what… they buy!
Information-rich Platinum Homesites provide all pertinent information in one easy to access location.
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Buyers can "virtually" visit your listings without the need for a physical visit
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Buyers and other agents can quickly and easily share information about your listings just by forwarding the domain name. Buyers who call from signs or advertisements can be directed to your Platinum Homesite giving them full access to every detail about your listing.
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Well informed, educated buyers are more inclined to close quickly and pay a higher price.
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Agents...
Real estate is a tough business. Add to it the complexities, personalities and uniqueness of the luxury market, and you’ll quickly discover a whole other world. You can’t be successful in the high-end arena without a competitive advantage. Extremely successful agents understand the nuances of the market. They continually refine their skills, expertise and marketing systems to meet the ever-changing needs and expectations of their affluent clients. They constantly search for new tools to provide better service, increase efficiency, reduce expenses and increase profits. The Platinum Club membership and the Platinum Marketing System were built with this in mind.
View an Example Platinum Multimedia Listing Presentation
(Monthly licensed online version included with Platinum Club Membership)
World-class multimedia listing presentation immediately establishes your credibility and reinforces your position as an expert in the high-end market.
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More luxury listings while reducing time-consuming prospecting
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Information-rich Platinum Homesites provide all pertinent information in one easy to access location. Sellers can tell the complete story of their home and aren’t limited to a handful of photos and cold facts. You can direct buyers, appraisers and other agents to your Homesites. Buyers easily find all the information they need to make a purchase decision.
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Sellers love it so you obtain more luxury listings
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You save time by not repetitively disseminating listing details
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| Result -- |
Appraisals are more likely to meet expectations
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You are more likely to sell your own listings
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| Result -- |
Listings sell faster and for a higher price
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| Result -- |
Sellers are less likely to negotiate your fee
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